Survey Monkey results 22D

Unit 22D evaluation

Self-evaluation of Urban Net edit

I shall start off with the strengths of my edit: the usage of the blue screen background. It took no time to learn how to get the blue/green screen effect in final cut pro, you simply go to the extra effects button located with the other options (IE transitions, screen effects etc) and click on the option called ‘’keying’’. After pressing this button the blue or green background will go black allow foe the editor to drag a picture underneath the editing timeline. I had some difficulty making the picture span across the entire background, but I was shown how to increase the width and size of the background.

Here is one example of the blue screen at work. Before the post-production stage of editing the figure was resting atop some blue paper, but with simple editing the background has been changed to a filed location. The field background was selected because it fit with the general theme of the ident witch is explorative, naturally the outdoors fitted the word explorative hence why the figure is never inside a location during the run time of the ident. The blue/green screen effect was chosen because it would appeal towards the target audience of the ident.   

Another strength of the ident was how the background music fit the editing pace of the editing. While the editing is completely in sync with the editing it does fit at some points. For example the first transition between the field and Paris. The music helps the transition seem much smoother and professional. The expert agreed with my conclusion and he really enjoyed the transitions between each location, but he commented on how the ident finished with a simple black background and he said I should have added some sort of fade to make it seem much smoother.

On the other hand, this ident also has one major weakness the animation of the figure. While the figure does sway side to side and move forwards, its legs aren’t moving which makes it look more like it being pulled across the screen instead of walking by itself. This is bad because the target audience aren’t fools and are far less impressed by the animation of the figure. However the expert disagreed saying the animation was good, but the figure itself needed working on.

The biggest thing to improve would be the animation of the figure‘s walking cycle and how the music was editing with the pace of editing.  I would improve the walking cycle by moving the figures legs a bit each time I was getting a shot ready, improving this would not only make the ident look professionally done, but it will also help the branding of the channel by having it walk across the screen making seem more active with more energy. As for the editing of Netting your attention, I would have made it much faster. Doing this would have also made it seem more active, plus fast pace editing has been proven to appeal towards the target audience.

The most visually appealing thing in the ident would be the backgrounds used.  The three main locations are: The London Eye, The Eiffel Tower and a open field. These locations were chosen to help brand the channel as something ‘’explorative’’ and to make it seem more active. Because these locations fit with the overall theme of explorative they are one of the major strengths of this ident.

Overall the ident ‘’netting your attention’’ fits with the original intentions and purpose I wanted from the ident. After creating a ident my target audience were able to identify what channel the ident was promoting, they also thought the channel was a very active channel.  The branding was successful and the expert and audience agree, one piece of feedback I got from the expert was to keep the ‘’urban net’’ text on screen for longer, because once I played it he didn’t see the text and had to rewind it.

Unit 22 post work: Survey Monkey

Create your own user feedback survey

Urban Net: Netting your attention

Evaluation of edit ROUGH CUT

Evaluation of netting your attention ROUGH CUT

The post-production of the creating the ident was rocky at the star, however grandly improved. On the first official day of editing Monday the 23^rd of May me and me team were unable to edit much as we had problems transferring the shots of the ident of the macs, we also had a fair amount of lost footage so we only had around 2 seconds of the ident to work with.

Some of the lost footage was then found the next day by one of my team members, we were unable to edit but on the Wednesday we made a huge amount of progress. I was in charge of editing the ident to around 15 seconds, the first official try failed because the pace of the ident was to slow the second attempt went far better as I learned how to zoom in. Zooming in allowed me to cut as many frames as I wanted to in order to make the pace increase, because the faster the pace of editing the more it would look like the figure is moving across the screen.

Two effects that are going to be added during the post-production sage of editing are: the green screen, which is done by, having the figure move across green or blue paper and adding music that was selected earlier. By having a green/blue screen background my group were able to ad location into the ident: the two being the London eye and the Eiffel tower in Paris, these two location make the channel seem explorative and that it branches out a audience on a global scale.  The music also help give the channel an identity and make it seem more explorative, while also appealing to the target audience.

Unit 22 task: Management notes

Management notes

Copyright permission: In order to get music for the ident I looked at various copyright free pieces of music that were uploaded onto YouTube.  After a while I fold a piece of music called Water Lily that was copyright free and fit the ident most. I left a comment on the video asking for permission to use it for my project, I was able to find the music and leave the comment quickly without and sort of hassle so getting the music was easy.

Resources list: To prepare our props for the shoot with plenty of time I looked on some online shopping websites for our props. The first website I looked at was Ebay, it had all the props (clothing and plastercine) but the pieces were too high and it went over the agreed budget of $46. Then I checked Amazon and the prices were under budget which meant I could get them. I found them quickly without any fuss.

Script: As for the script of the ident that took a while. While the script covered each shot and went into great detail with each shot, it took over an hour and a half to create. Creating the script was rather tedious, but it was done in plenty of time and covers each shot for the ident.

Kit/equipment booking: The booking for the equipment we were going to use for the ident (green room, camera, a mac etc). An e-mail was sent to the caretaker of the equipment for our college and he responded a day later, and he allowed us to use the green room and reserve a mac o our post-production stage of the ident.

Production schedule: The original platform for this piece of work was very hard t work with and the person in charge of creating the production schedule had difficulty with it. However once a new platform was found it was created easily and we got accurate information out of it. Once that platform was changed it only took half an hour to complete ad fil in with information about our pre-production stage of the ident.

Test shots: For the test shots the original designs of Urban Net: Netting your attention were made. Creating the three from plastercine was simple enough but taking the photo’s then uploading them onto my blog was frustrating and took more time than it should have. Once they were uploaded the process was done and I could work on other things.

Costing/budget breakdown: The budgeting was dealt with by another member of my team, using they resources list and reading the proposal made it much easier and all the items were accounted for.  

Storyboard: Creation of the storyboard was one of the more stressful parts of this pre-production. The person in charge of creating the storyboard had uploaded Thursday the 12^th of May however me and the other member of the team failed to see it. As a result it was uploaded later on my weebly but it was done in the end.

Video logs and messages between team members: The video logs were the easiest part of the pre-production, all it required were members of my team talking directly in front of a camera addressing how the pre-production is going and how we’ve handled it as a team. In the first video log y team had talked about how ‘’explorative’’ the ident is, and for the second one of my team members was behind on work so they did it themselves so me and another member were in the second video. The only issue was uploading the video onto YouTube but this was because the ipad I used was being difficult.

Risk assessment: The risk assessment was done in order to find any dangerous objects around the area of filming and what risks the team faced. It was done by another member of my team, it was slightly rushed as it was near deadline but it still identified any risks and a few photos of these risks were taken to alert the team of what they looked like.

Roles and responsibilities: This was made to identify the strengths of each team member and why they were in the role selected. It has loads of detail about the team and pictures were taken for each member, It also includes what each job entails and was uploaded on Friday the 13^th of May.

Unit 22 task: Video dairy