Thursday, 9 June 2016
Unit 22D evaluation
Self-evaluation of Urban Net edit
I shall start off with the strengths of my edit: the usage
of the blue screen background. It took no time to learn how to get the
blue/green screen effect in final cut pro, you simply go to the extra effects
button located with the other options (IE transitions, screen effects etc) and
click on the option called ‘’keying’’. After pressing this button the blue or
green background will go black allow foe the editor to drag a picture
underneath the editing timeline. I had some difficulty making the picture span
across the entire background, but I was shown how to increase the width and
size of the background.
Here is one example of
the blue screen at work. Before the post-production stage of editing the figure
was resting atop some blue paper, but with simple editing the background has
been changed to a filed location. The field background was selected because it
fit with the general theme of the ident witch is explorative, naturally the
outdoors fitted the word explorative hence why the figure is never inside a
location during the run time of the ident. The blue/green screen effect was
chosen because it would appeal towards the target audience of the ident.
Another strength of the ident was how the background music
fit the editing pace of the editing. While the editing is completely in sync
with the editing it does fit at some points. For example the first transition
between the field and Paris. The music helps the transition seem much smoother
and professional. The expert agreed with my conclusion and he really enjoyed
the transitions between each location, but he commented on how the ident finished
with a simple black background and he said I should have added some sort of
fade to make it seem much smoother.
On the other hand, this ident also has one major weakness
the animation of the figure. While the figure does sway side to side and move
forwards, its legs aren’t moving which makes it look more like it being pulled
across the screen instead of walking by itself. This is bad because the target
audience aren’t fools and are far less impressed by the animation of the
figure. However the expert disagreed saying the animation was good, but the
figure itself needed working on.
The biggest thing to improve would be the animation of the
figure‘s walking cycle and how the music was editing with the pace of
editing. I would improve the walking
cycle by moving the figures legs a bit each time I was getting a shot ready,
improving this would not only make the ident look professionally done, but it
will also help the branding of the channel by having it walk across the screen
making seem more active with more energy. As for the editing of Netting your
attention, I would have made it much faster. Doing this would have also made it
seem more active, plus fast pace editing has been proven to appeal towards the
target audience.
The most visually appealing thing in the ident would be the
backgrounds used. The three main locations
are: The London Eye, The Eiffel Tower and a open field. These locations were
chosen to help brand the channel as something ‘’explorative’’ and to make it
seem more active. Because these locations fit with the overall theme of
explorative they are one of the major strengths of this ident.
Overall the ident ‘’netting your attention’’ fits with the original
intentions and purpose I wanted from the ident. After creating a ident my
target audience were able to identify what channel the ident was promoting,
they also thought the channel was a very active channel. The branding was successful and the expert and
audience agree, one piece of feedback I got from the expert was to keep the ‘’urban
net’’ text on screen for longer, because once I played it he didn’t see the
text and had to rewind it.
Monday, 6 June 2016
Subscribe to:
Comments (Atom)