Unit three digital and moving image 05/10/15
1.
It is promoting that the phone is happy, amazing
product that everyone would want to use.
2.
Age:
15-29
Gender: Both : Social class E,D :psycographic explores, reformers :ethicty
both white/black
3.
The technique is using humour and
hilarious. Having it very silly and over
the top. Even at the end the caption states: We all need a little silly.
4.
It appeals to Explores and Reformers because
it’s something different, interesting, unusual and unique. People from the
Mainstream for example won’t like this.
5.
What made it viral was that it gave us a link to
make our own version of the advert, we could share it on Facebook, twitter,
snapchat and Instagram. We could make it our own different and unique and have
a laugh about it.
Pass
ReplyDeleteYou have correctly described the demographic and psychographic groups the ad is targeted at, and described how it creates a viral Buzz.
Correction - it is not targeted only at D or E - this would not fit the social class of the neighbourhood in the advert).
To achieve the Merit you need to give more detailed examples and explain WHY the advert was targeted at this age range, and you will need to explain the PURPOSE of having the campaign and refer to the number of views, likes etc.
Ad in stills from the ad to assist in your report & embed the video
Good effort