Survey Monkey results 22D

Unit 22D evaluation

Self-evaluation of Urban Net edit

I shall start off with the strengths of my edit: the usage of the blue screen background. It took no time to learn how to get the blue/green screen effect in final cut pro, you simply go to the extra effects button located with the other options (IE transitions, screen effects etc) and click on the option called ‘’keying’’. After pressing this button the blue or green background will go black allow foe the editor to drag a picture underneath the editing timeline. I had some difficulty making the picture span across the entire background, but I was shown how to increase the width and size of the background.

Here is one example of the blue screen at work. Before the post-production stage of editing the figure was resting atop some blue paper, but with simple editing the background has been changed to a filed location. The field background was selected because it fit with the general theme of the ident witch is explorative, naturally the outdoors fitted the word explorative hence why the figure is never inside a location during the run time of the ident. The blue/green screen effect was chosen because it would appeal towards the target audience of the ident.   

Another strength of the ident was how the background music fit the editing pace of the editing. While the editing is completely in sync with the editing it does fit at some points. For example the first transition between the field and Paris. The music helps the transition seem much smoother and professional. The expert agreed with my conclusion and he really enjoyed the transitions between each location, but he commented on how the ident finished with a simple black background and he said I should have added some sort of fade to make it seem much smoother.

On the other hand, this ident also has one major weakness the animation of the figure. While the figure does sway side to side and move forwards, its legs aren’t moving which makes it look more like it being pulled across the screen instead of walking by itself. This is bad because the target audience aren’t fools and are far less impressed by the animation of the figure. However the expert disagreed saying the animation was good, but the figure itself needed working on.

The biggest thing to improve would be the animation of the figure‘s walking cycle and how the music was editing with the pace of editing.  I would improve the walking cycle by moving the figures legs a bit each time I was getting a shot ready, improving this would not only make the ident look professionally done, but it will also help the branding of the channel by having it walk across the screen making seem more active with more energy. As for the editing of Netting your attention, I would have made it much faster. Doing this would have also made it seem more active, plus fast pace editing has been proven to appeal towards the target audience.

The most visually appealing thing in the ident would be the backgrounds used.  The three main locations are: The London Eye, The Eiffel Tower and a open field. These locations were chosen to help brand the channel as something ‘’explorative’’ and to make it seem more active. Because these locations fit with the overall theme of explorative they are one of the major strengths of this ident.

Overall the ident ‘’netting your attention’’ fits with the original intentions and purpose I wanted from the ident. After creating a ident my target audience were able to identify what channel the ident was promoting, they also thought the channel was a very active channel.  The branding was successful and the expert and audience agree, one piece of feedback I got from the expert was to keep the ‘’urban net’’ text on screen for longer, because once I played it he didn’t see the text and had to rewind it.

Unit 22 post work: Survey Monkey

Create your own user feedback survey

Urban Net: Netting your attention

Evaluation of edit ROUGH CUT

Evaluation of netting your attention ROUGH CUT

The post-production of the creating the ident was rocky at the star, however grandly improved. On the first official day of editing Monday the 23^rd of May me and me team were unable to edit much as we had problems transferring the shots of the ident of the macs, we also had a fair amount of lost footage so we only had around 2 seconds of the ident to work with.

Some of the lost footage was then found the next day by one of my team members, we were unable to edit but on the Wednesday we made a huge amount of progress. I was in charge of editing the ident to around 15 seconds, the first official try failed because the pace of the ident was to slow the second attempt went far better as I learned how to zoom in. Zooming in allowed me to cut as many frames as I wanted to in order to make the pace increase, because the faster the pace of editing the more it would look like the figure is moving across the screen.

Two effects that are going to be added during the post-production sage of editing are: the green screen, which is done by, having the figure move across green or blue paper and adding music that was selected earlier. By having a green/blue screen background my group were able to ad location into the ident: the two being the London eye and the Eiffel tower in Paris, these two location make the channel seem explorative and that it branches out a audience on a global scale.  The music also help give the channel an identity and make it seem more explorative, while also appealing to the target audience.

Unit 22 task: Management notes

Management notes

Copyright permission: In order to get music for the ident I looked at various copyright free pieces of music that were uploaded onto YouTube.  After a while I fold a piece of music called Water Lily that was copyright free and fit the ident most. I left a comment on the video asking for permission to use it for my project, I was able to find the music and leave the comment quickly without and sort of hassle so getting the music was easy.

Resources list: To prepare our props for the shoot with plenty of time I looked on some online shopping websites for our props. The first website I looked at was Ebay, it had all the props (clothing and plastercine) but the pieces were too high and it went over the agreed budget of $46. Then I checked Amazon and the prices were under budget which meant I could get them. I found them quickly without any fuss.

Script: As for the script of the ident that took a while. While the script covered each shot and went into great detail with each shot, it took over an hour and a half to create. Creating the script was rather tedious, but it was done in plenty of time and covers each shot for the ident.

Kit/equipment booking: The booking for the equipment we were going to use for the ident (green room, camera, a mac etc). An e-mail was sent to the caretaker of the equipment for our college and he responded a day later, and he allowed us to use the green room and reserve a mac o our post-production stage of the ident.

Production schedule: The original platform for this piece of work was very hard t work with and the person in charge of creating the production schedule had difficulty with it. However once a new platform was found it was created easily and we got accurate information out of it. Once that platform was changed it only took half an hour to complete ad fil in with information about our pre-production stage of the ident.

Test shots: For the test shots the original designs of Urban Net: Netting your attention were made. Creating the three from plastercine was simple enough but taking the photo’s then uploading them onto my blog was frustrating and took more time than it should have. Once they were uploaded the process was done and I could work on other things.

Costing/budget breakdown: The budgeting was dealt with by another member of my team, using they resources list and reading the proposal made it much easier and all the items were accounted for.  

Storyboard: Creation of the storyboard was one of the more stressful parts of this pre-production. The person in charge of creating the storyboard had uploaded Thursday the 12^th of May however me and the other member of the team failed to see it. As a result it was uploaded later on my weebly but it was done in the end.

Video logs and messages between team members: The video logs were the easiest part of the pre-production, all it required were members of my team talking directly in front of a camera addressing how the pre-production is going and how we’ve handled it as a team. In the first video log y team had talked about how ‘’explorative’’ the ident is, and for the second one of my team members was behind on work so they did it themselves so me and another member were in the second video. The only issue was uploading the video onto YouTube but this was because the ipad I used was being difficult.

Risk assessment: The risk assessment was done in order to find any dangerous objects around the area of filming and what risks the team faced. It was done by another member of my team, it was slightly rushed as it was near deadline but it still identified any risks and a few photos of these risks were taken to alert the team of what they looked like.

Roles and responsibilities: This was made to identify the strengths of each team member and why they were in the role selected. It has loads of detail about the team and pictures were taken for each member, It also includes what each job entails and was uploaded on Friday the 13^th of May.

Unit 22 task: Video dairy

Unit 22 work test shots

Unit 22 task: Implantation plan

The format of the ident will be HDV (High definition video) on the video sharing website YouTube,the format will also be 720p on the apple mac it will be uploaded on. The overall run time f the ident shall be 15 seconds long, this run time would keep the target audience invested in the product and prevent them for getting board and looking for something else to watch.

Filming of the ident will begin on the Tuesday the 17th of May and will continue for the following days until the 27th of May in witch it shall complete and ready for distribution. The ident will be uploaded to: YouTube, my personal blog and my weebly, because the more websites its uploaded on the more the audience will see it.

The planning for the ident has been complete, filming will last for a few weeks (a week has been booked if we fail to film in this time). After all the filming has been done we will move onto editing the ident and adding extra effects to make the ident much more appealing to the target audience. The filming will be done in tie with this plan in place.

During the post-production stage of the creating the ident, the extra effects like music and transitions will be added to the product. Some of the transitions will be: a screen swipe that has a few bars move sideways of the screen and a title that would go on the end of the ident. As for the music that will be playing throughout the ident its called Water Lily and was found on YouTube after looking up copyright free pop music.

As for the distribution of the ident, it will follow this process: Uploading in onto the mac, than uploading it to YouTube, copying the link from YouTube and posting it to both my weebly page and my blog page which can be found online.

Unit 22 task: Copyright permissions

https://youtu.be/O0b3RE3kdSw

Unit 22 task: Script for the ident

Video (Explain in detail to the actors direction, what they do, where and how. Also explain the lighting, locations, time of day, where, when and any props. Include shot types in how you want this photographed)

Audio (explain the sound effects, music or dialogue and when they are used in relation to the shots)

SHOT 1 M.S – The ident shall start with the camera being completely static focusing on the plasterceine version of the Urban Net logo. The background will have nothing in it and the logo will be in the centre of the camera and the logo shall be on a table. Shot 2 M.S – This next shot will have to camera zooming in towards the logo. The logo will start to shake and move as it starts to come alive, the table must not be shaken and there should still be nothing in the background. The camera must remain static. Shot 3 C.U – For this shot the logo would have gained legs and stand up quickly. It would have stopped shaking and will be standing up on its legs, the camera must remain static. Shot 4 C.U – The logo will now have grown small arms on it sides and they shall be point outwards, then reaching towards the roof afterwards. The camera must remain static for this shot. Shot 5 M.S – the camera now has to zoom outwards after the logo had gained its new body parts. The logo should still be on that table and in the centre on the camera. Shot 6 M.S- the logo should now being moving towards the left of the camera as the camera very slowly moves sideways with it. The logo must be walking on top of the table with no other background distractions. Shot 7 L.S/Establishing shot – The camera is now on the left hand side of the miniature logo.  Now the background must be included with both the wall and table covered in green cloth. Because now we incorporate the green screen, so for this shot the background must have the Eiffel Tower that in located in France.  The Logo must be on the right hand side of the camera for this shot. Shot 8 L.S – The background will remain the same. However the logo must now be in the direct centre of the camera. This is to replicate it walking across the area. Shot 9 L.S – finally the logo will be on the left hand side of the camera with the background remaining the same. This is to transition into the next segment of the ident. Shot 10 L.S/ Establishing shot – The camera remains on the left hand side of the logo and also remains static with the logo being on the right hand side of camera like it has walked into a different area. The background now had the London Eye in the background. Shot 11 L.S – the logo will now be in the centre on the camera with its arms swaying backwards and forewords. The camera stays static and the London Eye in directly behind the logo. Shot 12 L.S – to complete the transition of London the logo will now be at the left hand side of the camera with the London Eye being more towards the right hand side as it moves out of focus. Shot 13 L.S/ Establishing shot – The logo will now be in an outside area with what looks like and small city in the background. The logo stays on the left hand side for a smooth transition and it’s daytime, the logo shall be on a pavement. Shot 14 L-S – the logo goes into the centre of the camera and the background now has building and apartments behind our logo. The camera remains static. Shot 15 L.S – The logo has now passed the apartments and building. It’s on the left hand side of the camera for the final transition of the ident. Shot 16 C.U/ L/A – the camera now faces the front on the logo as it moves forwards against a small pavement. This will be shot in a front garden and will only focus on the background and the logo figure as it moves toward sit destination. Shot 17 C.U/ L/A – the camera remains on the logo as it stops in front of a white door. The logo stays in the centre on the camera and the camera stays static. Shot 18 C.U – the camera now moves as has a live action actor in it. The male actor is wearing relaxed clothing and has wild hair to make it appear that he has just woken up. He is on the left hand side of the camera to follow the rule of thirds. He also opens his mouth like his is yawning. Shot 19 C.U/ L/A – The actor looks down and his picks up the logo with both of his hands. The camera is static and focuses on his hands and the logo. Shot 20 C.U – the camera now moves as has a live action actor in it. The male actor is wearing relaxed clothing and has wild hair to make it appear that he has just woken up. He is on the left hand side of the camera to follow the rule of thirds. He also opens his mouth like his is yawning.

SFX For the start of the ident nothing should be heard in the background unless it the song chosen for the ident. The music will be very quiet and the volume will rise later. The background music will start to increase in volume as the logo shakes violently to live.  Once the legs appear the music will be at its highest volume. The beat of the song must be cut as the legs sprout out of the logo, and again once it stands up. The cheerful music will also be edited as it grows the arms on its side. The beat must match because it allows for some beat editing. Plus there must be no other audio for this and the above shots. The cheerful music continues and it slowly decreases in volume. The cheerful music continues. However there must now be quiet and small sounding footsteps   that match the logo moving. The mini footsteps and music shall continue, but once the camera transitions to the famous landmark (the Eiffel Tower) the music shall drop for a second as we hear an accordion playing for a few seconds. The music will then be brought back after the accordion had done. The music and footsteps remain present. The music and footsteps remain, but as an extra sound effect a male will be yelling ‘’goodbye!’’ as the logo leaves France. The music drops as the sounds of the London Eye turning plays. Plus the will be two random people talking on the background of this shot. The sound of a large group of people will be present as they are queuing for the attraction. The music and footsteps remain present. The music picks up and the sound of people talking shall fade. Like the Parris part of the ident we will hear somebody yelling ‘’goodbye!’’ as the logo leaves London. The upbeat music remains present alongside of the footsteps. The sound of people talking as they pass by is present. The music really starts to pick up and becomes fast pace to build tension. The footsteps will be slower because the logo is now tired. The sound of people talking has gone and the footsteps and music remain present. The music continues with the slow footsteps. The music comes to a sudden stop and the footsteps are no longer present because the logo   isn’t moving. The sound of a door being knocked is heard and after two knocks the door creaks open.  We still don’t hear any music, but we do hear the male actor yawning. The music picks up again in a high volume after his picks up the logo. The music continues and we hear the actor gasp after the logo figure files out of his hands. When the logo hits the camera the sound of a splash is heard and after this we hear someone yelling ‘’Urban Net!’’the music then starts to fade out.

Unit 22 task: Resources list the ident

 The housecoat our male actor will be wearing. This was found on the site Amazon.

 The running bottoms our male actor will be wearing at the end of the ident. These are found on the shopping site Amazon.

The plastercince the urban net figure will be made out of. This was found on the site amazon.

The shirt our male actor will be wearing at the end of the ident.This shirt was on amazon

Proposal unit 22

Introduction 

Oke and co offers to produce, shoot and edit a exciting promotional ident for Urban net. The aim of the ident will be to showcase all the refreshing new content that Urban net intends to air on their website. This ident will be around 15 seconds long and includes stop motion animation and some live action towards the end of the ident. Scripts and concepts will be provided in English by our client.
The target demographic are youth around the age of 16-25, because they would be the ones the would watch urban net most. The ident doesn't target ether gender because it lacks any stereotypical tones (IE loads of blue or pink). Finally this ident seeks to appeal to all ethnicity's with its happy tone and message of travel, however the white demographic seems to be the strongest for this ident.

Idents are clips that are around 15-30 seconds long that are used for advertisement and channel branding. Ident share this length because if they were longer there wouldn't be enough time for other adverts between shows.

A synopsis of the advert

The advert starts with the camera begin static and still with a close up on the urban net logo. Then the logo shall come to living by growing small arms and legs and start to stand upwards while to camera starts to zoom outwards. The logo will walk off screen, then the camera shall be in a long song to the side of the logo while it walks across three locations: The Eiffel tower, the London eye, a orange football post (spray painted orange) before finally arriving at a youth's home. The logo will then be picked up by the youth than splash onto the screen.      

Our process 

The entire process includes: creating storyboards, setting up the set for filming and prop creation for the ident. Using a storyboard directs our creative team in what to create and what detail to focus on. For our storyboard we shall take some storyboard templates and draw them, drawing them allows the tea to rub out any mistakes that they might make. Setting up both locations (the room with a green screen and the outdoor location) helps the creation of the advert flow easier and prevent any errors that might occur, like a non-member of staff walking onto the set and ruin our filming thus far. Lastly for prop creation will shall be making the logo our self's out of Plasticine. This platercine needs to be both orange and green in colour because those are the chosen colour for the logo.

The ident shall be produced via shooting the clips and uploaded into final cut pro. After the ident has been edited to a satisfactory level, it shall be uploaded onto the mac then put onto YouTube for everybody to see.


Colours
the colours in the ident shall be very bright. Orange is the dominant colour because it's the colour of the logo. Orange also stands out a lot and is a very warm colour. Plus orange will give the channel an identity like e4 and the colour purple. This warm feeling fits with the channels personality of friendly and kind the orange is also very dynamic and bold.

Music
The music that plays in the background will be an upbeat instrumental pop song. Pop was chosen as the background music because my research told me that this was the preferred genre of music that the target audience enjoyed. The name of the song itself is called Water Lily which is copyright free. Plus pop music has a happier and more relaxed tone to it, to make the channel seem more friendly and that anybody can enjoy its content.

filming dates and times

Filming will start on the 13th of May and the final deadline for editing, shooting and adding effects shall be done by the 27th of May. On the 27th of May the ident shall be distributed on three platforms: the video sharing website YouTube, my personal blog and weebly. YouTube was chosen because that's were most of the target audience watch their programs so there would be a higher chance of getting the ident seen.

Locations/Setting

The locations in the ident are the most important part. Most of the ident will be filmed in front of a green screen to get bigger and grander locations like the houses of parliament ad the London eye. The most important is when the logo is outside and in front of an orange football post. The orange is apart of the channels identity along side the fast editing. These would both make the channel stand out far more in comparison to something like e4 and they would leave a impression on the viewer. Plus with these different locations it shows that this channel is for everyone instead of just Londoners

Editing techniques

The editing will be at a decent pace during the ident. The ident will feature beat editing in order to appeal to the target audience.  It was also make the ident much more interesting and plays a part of the channels identity of being very active and hyper. If the editing was too slow and would portray the channel as something very slow and boring. The ident will also feature some beat editing which would appeal to the audience more.  

Animation 

The animation of the ident shall be stop-motion only. This animation would give the ident character and help it stand out more in comparison to the other digitally animated idents. Plus it will be far easier to create with the amount of time given and cost nothing.

Resources 

The items required for this advert are: two tubs of plastercine ( £16.00), a medium sized men's housecoat ( £20.00), a medium sized orange t-shirt for men ( £12.00) and running trousers (£8.00).
So the total budget will be around £46 for the items needed.

Grand total: £36 

Necessary equipment

We shall acquire a hand-held camera capable of taking still shots for the stop-motion animation. We will also get a easy to read script ready for our team and some rehearsal time.

Thank you
Daniel Oke
Producer
15L1549@ctksfc.ac.uk
 

Unit 22 task 4: Resreaching the audeince.

Age	16-22 years old.
Gender	Both genders apply.
Ethnicity	All ethnicities apply.
Music Preferences or TV/Film/Youtube preferences?	pop

PASS Task 4b): Collect reactions and responses to your examples you have collected from 5 members of your Target Audience to find out what they like/prefer.

Create a Survey Monkey with 8 questions for the product examples to find out their preferences, and record their results. Include the graphs that Survey Monkey makes for you.

1	Age, gender and ethnicity	2/4 out of my audience was female, ¼ were male and ¾ were 19-25 and ¾ were white. ¼ signed in as other.
2	What type of music/channels do you prefer?	2/4 was into the pop genre, ¼ were into rock, ¼ were into metal and ¼ signed as other.
3	Which of the products did you prefer most?	¾ enjoy the MTV hits ident, ¼ enjoyed the e4 ident and no one enjoyed the bbc3 ident.
4	What do you expect from a Music Video/Ident for this artist/channel?	¾ of people believed in the music option, ¼ agreed about it being about shows that would appeal towards a youth audience and no one thought other.
5a	Do you prefer lip-syching or story narrative in Music Videos?	¾ said they preferred narrative in music videos and ¼ said they preferred lip-syncing.
5b	Do you like Idents that use animation?	4/4 of people that took the survey said they enjoyed idents that used animation and no one disagreed.
6a	What locations or background do you think are suitable to shoot?	2/4 thought that the best place to shoot would be in front of a green screen, and ¼ thought it would be better to shoot outside.
6b	What colours do you associate with this channel?	¾ noticed that channels have certain colours and ¼ didn’t.
7a	What music do you think would fit the channel?	2/4 said pop fit best, ¼ said rock fit best and ¼ said metal fit best.
7b	What makes this Ident appeal to you – what image does it give the channel?	2/4 enjoyed the animation of the ident, ¼ enjoyed the editing pace and ¼ enjoyed what actually happened in the ident.
8	What ideas do you think I should include in my idea?	2/4 thought I should include fast editing in my ident and 2/4 thought I should make the ident longer for content around 15-20 seconds.

MERIT Task 4c) Now present your idea to your target audience in a Focus Group and collect responses.

Is it clear what has been adapted or developed from the existing products?	My focus group agreed that it was clear what ident has been adapted. They saw where my idea came from and enjoyed it.
Does the product appeal to you and why?	The group agreed that the idea appealed towards them and they would like to see it done. This ties into some earlier research I did on social media and other members of my target audience agreed.
Which ideas do you think are effective in creating the right image for the channel/artist?	They said the colours and fast editing were effective. They also said it would fit the channel well and would appeal towards the audience.
What ideas do you think I should include or change in my final idea?	One member said I should include the urban areas from my contingency plan. As it would appeal even more than my original locations that would be filmed in front of a green screen.
Are there any products that you recommend I looked at?	My focus group said I should look at the bbc3 ident for some more ideas. They didn’t have any more recommendations. However before we start filming I shall look at some clay-mation video for ideas.

DISTINCTION 4d) How large is the audience based on Youtube Hits, Downloads or Viewing figures

How big is the audience?
How popular are these products with audience?

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	The aim of this research was to find out what age my target audience was, what ethnicity there were and what gender the ident appealed too. This was important because I needed to know how to improve my ident for that target audience.	To improve my idea further from the second stage witch was after I created my survey monkey. My focus group told me that the ident was too long at 30 seconds and i shorted it down to just 15. The feedback from the focus group helped improve my idea even more from the second stage to the final stage. The aim of this focus group was to get feedback face-to-face and see their reactions when I suggested my idea.	To improve my idea from it’s rough stage. I have taken ideas like: increasing the amount of time of the ident and what locations to include. The aim of this survey monkey was too get feedback on a large scale than just a focus group. With more opinions I could change my idea more.
	Preferences & expectations	The purpose of this research was to show me  what my target audience liked in TV idents and what the preferred most so I could include them in my ident for urban net.	The outcome of this focus group helped pin-point certain conventions in TV idents that my target audience liked. IE fast editing, colours and the type of animation used.	The outcome of this survey showed me the more preferred conventions and what ones to focus on. Because the survey was online i got more responses and was able to identify what conventions to focus on.
	Music Subculture	The purpose was to show me what type of music subculture my target audience enjoyed. This research was important because there are lots of music genres. So i needed to find out what one to add for my ident.	The outcome of the focus group was to narrow the amount of genre's I had to look into for the ident. The aim for this was to pin-point what genres my target audience enjoyed.	The outcome of this survey showed me that the most preferred genre of music for my target audience is pop. So I shall use this type of music for my ident. The aim of this survey monkey was to select the final genre to add. As stated above out of rock, electronic and pop, pop was chosen by the target audience.

Screen shots of the survey monkey's results

The idents that the participants of the survey had to look at:

My conclusion after looking at all my finding.

Overall after looking at the feedback I got from the audience on both survey monkey and a Facebook post, I've shorted down the original time for my ident from 30 seconds to 15. I've also chosen an instrumental pop song to be play in the background instead of a rock instrumental. This was because my audience agreed that pop was the most preferred genre of music over rock, plus having pop music means I can include beat editing during the post-production stage of the ident.