Unit 22 task 4: Resreaching the audeince.

Age	16-22 years old.
Gender	Both genders apply.
Ethnicity	All ethnicities apply.
Music Preferences or TV/Film/Youtube preferences?	pop

PASS Task 4b): Collect reactions and responses to your examples you have collected from 5 members of your Target Audience to find out what they like/prefer.

Create a Survey Monkey with 8 questions for the product examples to find out their preferences, and record their results. Include the graphs that Survey Monkey makes for you.

1	Age, gender and ethnicity	2/4 out of my audience was female, ¼ were male and ¾ were 19-25 and ¾ were white. ¼ signed in as other.
2	What type of music/channels do you prefer?	2/4 was into the pop genre, ¼ were into rock, ¼ were into metal and ¼ signed as other.
3	Which of the products did you prefer most?	¾ enjoy the MTV hits ident, ¼ enjoyed the e4 ident and no one enjoyed the bbc3 ident.
4	What do you expect from a Music Video/Ident for this artist/channel?	¾ of people believed in the music option, ¼ agreed about it being about shows that would appeal towards a youth audience and no one thought other.
5a	Do you prefer lip-syching or story narrative in Music Videos?	¾ said they preferred narrative in music videos and ¼ said they preferred lip-syncing.
5b	Do you like Idents that use animation?	4/4 of people that took the survey said they enjoyed idents that used animation and no one disagreed.
6a	What locations or background do you think are suitable to shoot?	2/4 thought that the best place to shoot would be in front of a green screen, and ¼ thought it would be better to shoot outside.
6b	What colours do you associate with this channel?	¾ noticed that channels have certain colours and ¼ didn’t.
7a	What music do you think would fit the channel?	2/4 said pop fit best, ¼ said rock fit best and ¼ said metal fit best.
7b	What makes this Ident appeal to you – what image does it give the channel?	2/4 enjoyed the animation of the ident, ¼ enjoyed the editing pace and ¼ enjoyed what actually happened in the ident.
8	What ideas do you think I should include in my idea?	2/4 thought I should include fast editing in my ident and 2/4 thought I should make the ident longer for content around 15-20 seconds.

MERIT Task 4c) Now present your idea to your target audience in a Focus Group and collect responses.

Is it clear what has been adapted or developed from the existing products?	My focus group agreed that it was clear what ident has been adapted. They saw where my idea came from and enjoyed it.
Does the product appeal to you and why?	The group agreed that the idea appealed towards them and they would like to see it done. This ties into some earlier research I did on social media and other members of my target audience agreed.
Which ideas do you think are effective in creating the right image for the channel/artist?	They said the colours and fast editing were effective. They also said it would fit the channel well and would appeal towards the audience.
What ideas do you think I should include or change in my final idea?	One member said I should include the urban areas from my contingency plan. As it would appeal even more than my original locations that would be filmed in front of a green screen.
Are there any products that you recommend I looked at?	My focus group said I should look at the bbc3 ident for some more ideas. They didn’t have any more recommendations. However before we start filming I shall look at some clay-mation video for ideas.

DISTINCTION 4d) How large is the audience based on Youtube Hits, Downloads or Viewing figures

How big is the audience?
How popular are these products with audience?

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	The aim of this research was to find out what age my target audience was, what ethnicity there were and what gender the ident appealed too. This was important because I needed to know how to improve my ident for that target audience.	To improve my idea further from the second stage witch was after I created my survey monkey. My focus group told me that the ident was too long at 30 seconds and i shorted it down to just 15. The feedback from the focus group helped improve my idea even more from the second stage to the final stage. The aim of this focus group was to get feedback face-to-face and see their reactions when I suggested my idea.	To improve my idea from it’s rough stage. I have taken ideas like: increasing the amount of time of the ident and what locations to include. The aim of this survey monkey was too get feedback on a large scale than just a focus group. With more opinions I could change my idea more.
	Preferences & expectations	The purpose of this research was to show me  what my target audience liked in TV idents and what the preferred most so I could include them in my ident for urban net.	The outcome of this focus group helped pin-point certain conventions in TV idents that my target audience liked. IE fast editing, colours and the type of animation used.	The outcome of this survey showed me the more preferred conventions and what ones to focus on. Because the survey was online i got more responses and was able to identify what conventions to focus on.
	Music Subculture	The purpose was to show me what type of music subculture my target audience enjoyed. This research was important because there are lots of music genres. So i needed to find out what one to add for my ident.	The outcome of the focus group was to narrow the amount of genre's I had to look into for the ident. The aim for this was to pin-point what genres my target audience enjoyed.	The outcome of this survey showed me that the most preferred genre of music for my target audience is pop. So I shall use this type of music for my ident. The aim of this survey monkey was to select the final genre to add. As stated above out of rock, electronic and pop, pop was chosen by the target audience.

Screen shots of the survey monkey's results

The idents that the participants of the survey had to look at:

My conclusion after looking at all my finding.

Overall after looking at the feedback I got from the audience on both survey monkey and a Facebook post, I've shorted down the original time for my ident from 30 seconds to 15. I've also chosen an instrumental pop song to be play in the background instead of a rock instrumental. This was because my audience agreed that pop was the most preferred genre of music over rock, plus having pop music means I can include beat editing during the post-production stage of the ident.