Don't panic collect audince feedback worksheet Daniel Oke

Random Acts of Kindness Evaluation Assignment Pt1: Collect Feedback

Pass:

Task 1: Collect adequate feedback from the client, target audience and peers

Show the finished advert to their client, target audience and class and obtain feedback via a basic questionnaire (given)

1.    Client (me)

2.    Target Audience (Youth Audience, survey monkey social media)

3.    Peers (Others in the class)

IMP: Put this evidence on your blogs (screen captures, comments & client audio feedback)

Task 2:  Examine your feedback and identify quotes and overall percentages (i.e. 5/10 said ‘exciting’) for each question response.

	Peer	Client	Target Audience
Q1	The audience agreed that the message is clear and 6/7 people agree in the comments.	The client also agreed that the message was clear.	The advert reaches most of the target audience and they agreed the message was clear and focused. Only one viewer didn’t get the message due to the lighting on the sticky note.
Q2	Most of the audience enjoyed the background music. 4/7 people said this with the others not motioning it in their comment.	The client also enjoyed the music and was impressed with how the music came to a end at the end of the advert.	The music appeals to the target audience and they enjoyed it. The only reason we were unable to get full feedback was because 3/7 didn’t comment about the music so I don’t know if they enjoyed it or not.
Q3	The audience seemed unsure if they would share the advert because only 1/7 people commented that they would share it because they knew what it was about.	The client would share/distribute the advert. But they pointed out that it lacked the company’s logo at the end of the advert.	I am unsure if the target audience would share this advert across because only 1/7 people said they would. This doesn’t mean they wouldn’t because they might have forgot to add this answer in their comment.
Q4	The only viral buzz word that was mentioned in the feedback was the ‘’remarkable’’ one. So only 1/7 believed it had a form of viral buzz.	While the client enjoyed the advert. He said that it lacked any real viral buzz elements because it was simple and didn’t do anything out of the ordinary.	Overall the majority of the target audience thought that this advert lacked any real viral buzz elements. Because only 1/7 mentioned what element of viral buzz the advert has.
Q5	4/7 of the audience agreed that the advert flowed well, with one person saying they would watch the advert again.	The client also thought the advert flowed well and was simple enough.	So most of the audience believed that the advert flowed well with one person saying ‘’ The video flowed well and was framed properly’’. Showing that the audience weren’t distracted by any off framing.
Q6	3/7 people agreed that the camerawork in the advert was good. With one person going as far to say it looked ‘’ professional’’	The client also agreed that the camerawork in the advert was up to a good standard.	While only 3/7 people mentioned the camerawork in their comment. The feedback from them was very positive, 2 people enjoyed the amount of different shots in the advert which kept them interested and one person said it looked ‘’professional’’.
Q7	The most prominent area for improvably was the lighting in the advert as 4/7 people mentioned that the advert could get dark during certain times in the advert. IE when the pass it on note is being showed.	Not only did the client agree with the small lighting problem the advert had. He also mentioned that the intro with the fluffy clouds doesn’t really appeal to the audience and said it would have been better with a hash tag. Finally he also mentioned that the company’s logo was missing at the end of the advert.	So, most of the target audience enjoyed the advert but the major problem with the lighting stands out to them and makes the advert less appealing.

Task 3: Present this as either pie charts and quotes from the feedback for each question – Client (red), Audience (green), Peer (blue)

Merit:

Task 4: Compare the feedback from client, target audience and peers.

Similarities               Positives                                                                             Negatives Overall both the client and the audience                       However, they also Enjoyed the advert and believed that                               Mentioned that the advert The message of ‘’pass it on’’ was clear                           lacked any viral buzz. In the advert.                                                                  They also said that the lighting                                                                                          In the advert was poor at times. Differences              Positives                                                                              Negatives While the majority of the audience failed                            Our client noted the To mention any viral buzz elements, one person        problem of using fluffy Did and they said it would fall under the                       clouds as an intro whereas ‘’remarkable’’ whereas the client thought                     the target audience didn’t That the advert lacked any kind of viral                   seem to mind them. Buzz. But he enjoyed it nether the less.

Task 5: Summarise using your graphs and quotes to show clearly the points of agreement and difference.

For Merit response now skip to Conclusion

Distinction:

Task 6: Assess (judge, weigh up, balance) the feedback from client, target audience and peers and draw conclusions from it.

Which sources is most valid/valuable in judging the success and why?

The most valid source needed was the feedback left on the video from the target audience. Because they are the people that the advert is targeted towards and if there is something that they don’t like we could change it. It’s vital because its direct from the audience and with the comment system on YouTube (where our advert was first distributed) we can answer them directly if we needed to ask for their reaction towards the advert. IE did they enjoy it? Would they share it across social media sites? This is crucial for getting the advert viral.

What were the expected or unexpected findings?

Expected: I knew that the advert would appeal towards the audience, so i expected them to overall enjoy the advert as something simple. I also expected the message of ‘’pass it on’’ to be clear to the audience as there are two close ups of a bright yellow sticky note with pass it on written in bright red pen. However I also knew the advert wasn’t going to go viral because it’s so simple and doesn’t take any risks. Unexpected: On the other hand, I didn’t expect the audience to pick up on the lighting issues the advert had during certain scenes, most notably on one of the close-ups of the sticky note. I also sure the audience was going have a problem with the music that was used, because the music could overpower the advert at times. However, the only feedback were the music has been concerned had been positive.

Task 7: Justify their comments – why do you think they said/thought this and do you agree with their comments/feedback

Summarise and explain the strengths and areas for improvement The biggest strength of the advert would be that the message of ‘’pass it on’’ is clear and that the audience was able to pick up on. This was because during the post-production stage I was sure to add two different close-ups of a bright yellow sticky note in the advert, to enforce the message of the advert.  The area for improvement is the lighting during the advert. The audience picked up the issues straight away as well as the client. This lighting problem is more noticeable during one of the close-ups of the sticky note which has shown to be a problem as one the audience members noted they didn’t fully understand the message because they couldn’t see the note properly. So overall I agree with the audience that the lighting problems need to be fixed. What caused it (ie didn’t plan or have strong idea, shoot original images?) What caused the lighting issues was where the actor was standing. The camera didn’t pick up the lighting during the first part of filming and it was suggested that we use a lighter to balance the lighting in the advert at first. However when we filmed the second actor looking down at the note the lighting seemed to have sorted itself out.   How did this affect meeting the requirements of the brief? The only real affect this had was that the message of ‘’pass it on’’ isn’t clear at first to some of the audience members. However they all realized what the message was before the advert ended and said the message was strong regardless.

Merit/Distinction:

Task 8: Conclusion (weigh up the positive and improvements) was your advert a success overall from the viewpoint of your feedback

Overall, my advert was/was not successful in meeting the brief because: Youth Audience (idea, locations, pace of editing, costume, shots) My advert was successful in reaching the youth audience required for the brief. Because there are enough shots to keep the audience interested as one comment pointed out. The location where the advert took place could be seen as a college or university library so it would appeal to both of the target audiences for this advert. Finally the costume’s used in the advert were regular clothing, so the actors look like they could be either college or university students. Message (was clear – story made sense, encouraged them to do this?) The overall message of the advert was very clear. Most of the target audience realized the message of the advert which is to ‘pass it on’’ on their first viewing of the advert. The message was made clear by two close-ups of two bright yellow sticky notes with pass it on written on them. This also made the story make sense to the audience of one person finding a ten pound note with the sticky note, then deciding to do the same thing of hiding a ten pound note in a book for another person to find.   Would go Viral (taboo, outrageous, unusual, funny, special effects, memorable… would make you share it?) The advert would not go viral as it lacks any of the elements of buzz. It was seen as a lain simple advert with the message of passing on acts of kindness, but because it was so simple it didn’t stand out much in comparison to other viral adverts IE the 3kitty advert. However the message was clear and the advert was nice so it would still be shared on different social media sites like: Facebook, Intsagram and twitter. Regulation (copyright use of music?) The usage of music was one of the strongest points of the advert. The audience didn’t complain about the volume of the music and it appealed to them. The music used was copyright free music that was uplifting and fit the overall bright theme of the advert.