IDEAS for charity adverts

Our advert starts with a big group of teens looking down at their phones.

After reading about the charity they talk (we don’t hear what they say) and then split into two different groups.

The first group head towards a shopping centre, and head into a shop (we don’t see what kind of shop and what they intend buying).

The second group head towards a café and order, then offer to pay for other people.

At the end of the day the teens group u then celebrate the day, and good deeds the other group has done.

The advert relates to how teens react nowadays. It would connote a happy feeling and keep the interested. It’s meant to have 2 of the elements of buzz: The secrets and the remarkable. We would need a big group for this advert to work, and need zero volume during this ad. The secret element comes from what the teens are saying, and what shop they enter. It’s meant to be more remarkable by the end because the advert builds towards it.  

IDEA no.2

We have a teenager walking towards his collage as our first step. On his way someone pays for his drink from a store

 Inspired by what happen to him this morning. On his way he stops thee times to help 3 different people with 3 different situations.

At first these people don't appreciate what he's done. Then realise what that he took the time to help them.

  Then one of these people go on to helping a different person by a small act of kindness.

Finally the avert ends with 'Stand for what is right, even if you stand alone'

This second idea can also relate to how most teenagers act nowadays. Instead focusing more on how 1 random act of kindness and inspire another act of kindness and how that can progress to other people. This falls under the remarkable element of viral buzz, and is a rather light-hearted advert.