Unit 2, task 5 Written Summary report

Task 5-unit 2.  Written summary report

We are creating an idea for an advert that will promote the 'Random Acts of Kindness' 2016. The target audience for the advert are British born youth between the ages of 16-25, that may be in college, university or working and living by themselves. The main platforms that this advert will be distributed on will be YouTube (to allow easier sharing), camping websites that promote similar ideas, college and university websites to get the target audience's attention and a segment on Radio 1Xtra. Something that our research tells us that the target audience's listen to the most out of a selection of radio station's

   

Advert one follows a young college student walking towards college, after being inspired by someone helping him, he tries to help another person, but fails to do so. The random act of kindness is not only when he gets helped, but when he tries to help another different person.

Advert Two follows a large group of youth after seeing the campaign go onto help other people by buying their coffee at a café. Then later on have a party about the random acts of kindness.

Out of all the ideas I created, I decided that I would go for the first idea ‘Walking Towards Kindness’. And discounted the second idea of the ‘celebration of kindness’. The second idea was impossible due to the logistics, it would have been impossible to film the entire advert with the time given. It was also impossible to film with the amount of actors that we have, we would have needed over six different people but we only have three.

The level of origination would have been too high and difficult for the second advert. Whereas the first advert will be manageable with the time given and the amount of props we need.  Plus the advert didn’t carry the message well, and the target audience didn’t feel inspired at all after the idea was purposed to a focus group of young British youth, which are the target audience for this advert.

However the first advert was received well, by the group. They felt inspired after watch this advert and agreed they would share the advert on different social media websites. They also agreed that advert one conveyed all the messages that were need.

Advert one will be possible to film within the amount of time given, and transporting the props for the advert will be easy. However, one major problem when filming will be finding the right location to film, without any people to distract or ruin the filming stage. Still the level of organization for advert one will be rather low and manageable, allowing us more time for the production and post production stages of  advert. Also advert two needed over 10+ actors to film it properly, witch meant we need every actor selected to show on the day of filming.

There was also an idea for a third advert that had one student that went around different college and university sites dressed as a skeleton telling puns based on their costume. Then giving out treats to people that laughed with him. It seemed like a good idea at the time, however the advert didn't have the core message of 'pass it on' and we didn't want to remind our audience of their university sites or colleges.

While idea three was the one that stood out the most from the ideas, we also had the problem of getting permeation to shoot different parts of the advert on different sites, plus the timeframe posed a problem as we would of had to move from different sites across the UK, so it would have been impossible to film, edit and distributed the advert in the time given. We also has the issue of the actor in the costume being to embarrassed inside to costume, the costume was also 'too hot' inside for the actor so we has to replace him. Taking even more time in order to find the right actor for the role.

Finally one of the biggest problems we have to face, even if we selected idea two or three is the weather. The filming for advert one is namely outside so if it rains the box would get soggy and damaged and we would have to get a new one for the next attempt. Still advert one will cost the least out of all three ideas, carries the message best without seeming to boring. Advert one also relays on our actors (which have been chosen and agreed to a time and place that would be best for them to film). Whereas the other two ideas need the participation of the general public, and we would of had to get their permeation plus give them some payment for being in the advert. But still advert one as it is follows all the regulations of the ASA (Adverting Standards Authority) by having nothing that would offend, distress or promote any sort of violence.